When Emily contacted me and asked me to design a small brand identity for her business, I jumped at the chance to work on such a lovely project! Specialised Baby Care by Emily offers post-natal care, support and advice for families with newborn babies. What stood out to me about Emily and her brand was her very caring nature and a line of work that is very intimate and personal. I wanted to communicate her compassionate qualities through her branding by creating a calm, contemporary and natural feel.
Emily stated that she wanted to use the familiar stork and baby icon with clouds, and a colour palette that incorporated light blue, grey and white. We worked with muted tones to create a soothing but contemporary colour palette - the white and grey tones feel pure and organic, and the duck egg blue is fresh but also promotes a feeling of calm and honesty.
I created a moodboard that resonates a soft, gentle and delicate aesthetic but also feels clean and modern. From there we created a logo that combines the icon with a touch of hand lettering to personalise the brand.