Vanessa and I are old friends from school, so it was really nice to work together on her new business venture. With her background in fine art and her experience with childcare she wanted to start a fun and professional face painting service. We worked together to create a brand identity and website that reflected her core values.
Vanessa was really keen to incorporate colour into her branding as this was the perfect way to connect her audience with her line of work. She was really centred around unicorn palettes, sugary pastels and a dreamy aesthetic which was music to my ears! I created a moodboard that brought together powder pinks, blues and purples with an injection of some warm yellows and reds to lift the colour palette and create balance. I also wanted to merge that dreamy aesthetic with some painterly elements for a well rounded brand image.
It was really nice to play with colour for this project, its not often you get to work quite so many colours into a brand - they just feel so vibrant and youthful! We used the colour palette tastefully within the paint daubs to maintain a fun but professional brand.
I love how ethereal and fun the moodboard feels! A good balance of that dreamy feel with some contemporary tones and some paint textures and colour. It's got that modern unicorn look!
This project was also a nice opportunity to work with some hand lettering and it was good to get my paintbrushes out again and cover my desk with ink. There were quite a few logos to choose from but Vanessa was really drawn to the painterly textures in the chosen logo which I was more than happy with. Here are some of the logos we didn't go with - I especially like the top row.