I'm super excited to share my latest branding project with you. I've been working with Becci from Eden Baking on a rebrand for her upcoming coffee shop that opens this month. Until now, Becci has been making bespoke cakes for weddings and occasions and is now opening a cute coffee shop, so she wanted to refresh her branding in preparation for the shop opening.
Becci already had a lovely colour palette from her original branding that she wanted to keep so we refined these colours slightly and reworked them into a new style. Eden Baking has a distinct homemade, rustic, country feel which we wanted to keep but update it with a more contemporary approach.
I used the dusty pink, neutral beige and soft brown from the original colour palette and put together a moodboard to reflect the simple country style of the brand and define the creative vision. I really love the simple, contemporary twist to the country style with delicate feminine and homely touches.
If you're local, go and check out Eden Baking's new coffee shop opening on April 18th and have some yummy cake!